Book Review: "The Merchant of Power" by John Wasik

The Most Famous Man You've Never Heard Of; Subtitled: "The more you know, the more you know you don't know."

Coming across "The Merchant Of Power" by John Wasik, I was intrigued by the title and book jacket, but I half expected this book to be a clever spoof, like a book-bound Zelig. It was hard to believe that one person could have had such an effect on the history of the United States, indeed living a substantial part of his life in New York City, but had been almost erased from history less than a century later. In fact, I Googled Mr. Insull, and found that yes, he did exist, and yes, he was that influential in the modern industrialized America of the late 19th- and early 20th-century.

Insull was the business "brain" behind the eccentric tinkerer, Thomas Edison, who comes across as something of an old fool, and in the New York years, Insull was deeply involved in the Edison/Westinghouse/Tesla/AC/DC controversy, and the bitter J.P. Morgan takeover of Edison Electric (which became General Electric). Getting the heck out of Dodge before things got too dicey, he headed west to a primitive outpost on the edge of the American frontier, Chicago. Finally he was able to work his magic without running up against adversaries like Morgan or George Westinghouse; he bought and consolidated several small electric companies that were serving the city and created the complex electric grid that we know today.

Part biography, part history, part science (or, electrical engineering, at least) and part gossip, the book illuminates a forgotten man, and a never-to-be-forgotten period of the American story.